
Once upon a time, the truth was enough. Facts stood confidently, evidence reigned supreme, and people—however naively—believed that the best way to understand reality was through actual information. Those days, unfortunately, are dead.
In today’s digital jungle, misinformation is the apex predator. Politicians and social media platforms masquerade as truth’s guardians, deploying fact-checking systems that work wonders on individual users but mysteriously fail when corporations with deep pockets step in.
“Look, misinformation is dangerous,” said an executive from one such platform. “Unless, of course, it’s coming from one of our major advertisers—in which case, it’s visionary storytelling.”
Meanwhile, influencers have learned the system well. Armed with nonsense disguised as enlightenment, they peddle whatever claims will generate the most clicks, followers, and revenue.
“I could spend time researching,” admitted @ViralViews, a content creator who swapped reality for trending fabrications. “But why waste effort when I can make up wild conspiracies and get sponsored by prepper supply companies?”
In this broken landscape, facts struggle to break through. Verified studies are buried under viral distractions. Qualified experts are drowned out by people with ring lights and questionable opinions. And all the while, misinformation continues to evolve—not as a mistake, but as a fully-fledged industry.
Politicians and social media platforms have promised to combat misinformation, but their solutions mostly involve flagging individual users while letting corporate-funded falsehoods run free. After all, misinformation that benefits powerful entities isn’t misinformation—it’s marketing.
And as influencers gleefully chase profits over accuracy, one must wonder: At what point does society stop pretending the truth has a fighting chance?
Stay vigilant. Or don’t. At this rate, the algorithm is making the decision for you.